Author Archives: tuckerandrewsdigital

Conversion Rate Optimization: How A/B Testing Killed Focus Groups

The old school days of focus groups are over. It was fun. I really enjoyed sitting in on focus groups. But A/B testing has made focus groups obsolete for several reasons. Furthermore, there’s one main element you should be watching in A/B testing to significantly improve conversions.

Dealing With Anxiety: The Problem With “What If” Thinking

In July of 2021, I almost lost my wife and two children in an amazingly horrible car wreck. During this life-changing experience, God taught me powerful lessons about dealing with anxiety, and what I call “what if” thinking. I learned the more I trust that God is in complete control, the less I stress about the challenges I face in life.

Understanding Our Identity in Christ: How Do You See Yourself?

In this article, we’ll explore the biblical principle of “identity in Christ.” We’ll analyze the way our flesh wants us to see ourselves and compare that to how God wants us to see ourselves, according to the Bible. There is a huge gap between these two points of view. As Christians, we therefore find ourselves in a battle to choose a perspective. Why is it a battle? Because our flesh naturally takes us to a certain point of view. But God challenges us to see ourselves from His point of view, which is very different, and completely liberating.

ChatGPT Marketing: How to Create Quality Content Faster

In this article we’ll explore how to use ChatGPT for business to get a giant head start on creating quality (and original) content marketing. We’ll discuss how to prevent plagiarism and penalties from Google by not cutting and pasting ChatGPT answers. Learn how to use this amazing AI tool the right way and increase your productivity for original content marketing.